Press Release - 42U Joins The Green Grid

Broomfield, CO—February 5, 2008:  42U (http://www.42u.com/) the nation's largest, vendor-independent valued-added reseller of data center infrastructure solutions, today announced its membership in The Green Grid, a non-profit consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. With 42U's large portfolio of solutions specifically designed to mitigate the growing power and cooling demands of today's data centers, 42U is closely aligned with The Green Grid's mission of defining user-centric models and metrics; developing standards, measurement methods, processes and new technologies to improve data center performance; and promoting the adoption of energy efficient standards, processes, measurements and technologies.

"We believe the green effort can see significant benefits if we can encourage today's data centers to reduce power consumption by implementing energy efficiency best practices," commented Alan Mamane, CEO and Founder of 42U.

The teams of IT Infrastructure Consultants at 42U works closely with customers to create a holistic view of their energy use and provide solutions that are best for the organization, and the environment. By partnering with The Green Grid, 42U is making the commitment to the green effort.

With the rising demand for high-performance computing, comes rising energy demands and rising energy costs. The EPA estimates that 10 more power plants will be needed before 2012, just to support IT growth. (Source, Energy Star 2007 - http://www.energystar.gov/index.cfm?c=prod_development.server_efficiency_study).  Despite the fact that power consumption is one of the most important issues facing IT today, there is a lack of vendor-neutral guidelines and resources available for those looking to drive a change. The Green Grid is working to change this by developing a unified voice around data center efficiency issues.

"We've seen, first-hand, the energy, cost and white space saving that can be achieved by optimizing an existing environment," notes Patrick Cameron, Director of Business Development for 42U. "Instituting a green effort does not require sacrificing application uptime or systems availability."


About 42U
42U's team of technology specialists provide unbiased, independent expertise and solutions for Data Center infrastructure. They provide best practices and products for Data Center builds, expansions, and consolidations. For thirteen years, the majority of Fortune 500 companies have engaged the 42U team to resolve their data center management challenges. 42U and its sister companies, are value-added resellers that provide expert independence advice and solutions around enterprise kvm switches, remote power, computer room power and cooling, server racks and green data center solutions.
 

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