Requirements:

• Strong knowledge of search engines, search engine algorithms, ranking factors, site traffic analysis, linking strategies and web research methods
• Understanding of effective web design techniques and technologies
• In-depth knowledge of standard tools for keyword creation, page/keyword ranking analysis, competitor analysis, etc.
• Familiarity with web reporting tools such as WebTrend, LinkTracker and Google AdWords to create comprehensive reports
• Understanding the role of RSS, blogs, Froogle and forums in search efforts, a plus
• Experience in the computer hardware industry, a plus

Job responsibilities:

• Drive traffic by applying ethical practices for achieving top rankings in organic search results
• Research potential keywords and phrases for search engine positioning purposes
• Analyze web traffic patterns to understand trends
• Research and understand the latest search engine algorithms, rules, techniques and trends
• Develop competitor assessments, by analyzing competitor information, identifying trends, and recommending changes
• Analyze best linking strategies and implement procedures to expand our backward link campaigns
• Think ‘out-of-the-box’ to identify unique SEO tactics and programs, specific to our industry
• Analyze existing site search and identification of areas for improvement
• Report on website traffic, SEO and SEM efforts
• Present ideas and challenges to management and work with the development team to implement solutions

Experience:

• Minimum 3 years SEO experience

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